10 Things that I Learned at #WordCamp Baltimore Day 1
Day 1 Summary for WordCamp Baltimore 2016 Conference
Today was an awesome day of learning. I attended, and spoke at, the first day of WordCamp Baltimore — a two-day conference being held at the beautiful IMET building down in the Inner Harbor area. WordCamps are local installations of the national WordPress conference.
Today, speakers from WooCommerce, BoldGrid, Pantheon, Sitelock, and other reputable companies working with the WordPress CMS or serving the WP community discussed a variety of relevant topics like security, learning programming languages, A/B testing, graphic design, and content marketing.
Here are 10 things that I learned at WordCamp Baltimore 2016:
1. There are two buckets of security for WordPress: access controls and software vulnerabilities.
2. There are 5 “Weapons of Influence” to consider when conducting A/B tests: reciprocation, scarcity, authority, consistency, liking, and social proof.
3. Use a password manager, like Lastpass, to keep all of your strong passwords in one place.
5. Use 2-factor authentication to build up your WordPress security… Clef is a slick and free option.
6. There are 8 Universal Desires you can appeal to increase conversions: survival/life extension/enjoyment of life; enjoyment of food and beverages; freedom from fear, pain and danger; sexual companionship; comfortable living conditions; to be superior, winning/keeping up with the Joneses; care and protection of loved ones; and social approval.
8. You need at least 5000-10000 visitors to make a test statistically relevant… using online A/B testing software you can identify which results are significant.
9. 5 tools and resources you can use to detect a hacked site are: Google Search Console, remote scanners, malware scanners, source code scanners, and services that detect site changes.
10. Build rack cards for branding clients that can serve as an easy resource to quickly identify branding and style guidelines that can be used across print/web media.