The Social Media Marketer’s Planning Calendar [Download FREE Checklist]
A Free Checklist to Schedule Your Social Media Activities
The first step before using checklists, such as the social media calendar checklist we’re offering below, is planning: organizing your content into categories, preparing an editorial calendar, conducting keyword research and understanding your target audience profiles across each of the platforms.
Planning Your Social Media Calendar
Neil Patel, co-founder at Crazy Egg and Hello-Bar and self-proclaimed digital marketer and analytics junkie, says “44% of marketers have identified content production as their top challenge. To help eliminate this problem, constantly jot down ideas as they occur to you. Use Evernote or set up a content editorial calendar. These can help a lot.”
Your social media content editorial calendar should be updated each week to accommodate changing trends, competitors content, and your organization’s current needs. Some content — such as shares and reposts — may be posted on the fly and may not be on your calendar. More than likely, most of you competitors aren’t keeping up with a regular social media publishing schedule. Doing so can give you a competitive edge and will surely establish you as a credible expert amongst your competitors.
Daily – Engage with Your Social Network and Post Often
The most difficult part of maintaining an effective social media strategy is posting engaging daily content. There are some great scheduling tools to help you schedule your content syndication when you need a break. You’ll also need to use some tools to manage your content creation workflow like Google Calendar, Trello, Hootsuite, and Asana. There’s no doubt that when publishing content on each of your social media networks the minimum number of times recommended below you will quickly see positive results in growing your audience and engagement.
Social media is all about having conversations and making connections. In order to do this, you need to engage with followers and reply to comments and messages each day. This includes monitoring your own posts as well as looking out for mentions and replying appropriately. When you thank your followers for voicing their comments, questions, and problems, you build the foundation for a respectful professional relationship and encourage future engagement. Followers may also repost or retweet your responses, allowing you to engage with an even larger network. Always remember to follow back any new followers along the way.
Social media is also an effective tool for monitoring your competition and learning from other influencers. Check in with industry leaders and competitors each day to identify relevant content you can share or repurpose. If you already have a keyword or topic in mind, you can type it into Buzzsumo and see which posts are getting the most shares on each social media platform.
Weekly – Review, Update and Optimize Your Social Media Strategy
Monitoring your social media analytics and optimizing accordingly can have a huge impact on the success or failure of your activities. So, it can be helpful to start each week by reviewing your social media metrics. Each of your social media platforms will provide their own analytics, but there are also several useful social media analytics tools (most are premium and incur a cost for comprehensive reporting) you can use to find more meaningful statistics and insights.
You should also set aside time each week to optimize strategy with team members and engage with any partners or influencers on each platform. Maintaining a successful social media strategy takes a village — it’s a full time job for one person. If you have to do it on your own, it’s even more important to use a checklist to keep you accountable and allow you to easily see gaps in your efficiency.[bctt tweet=”A successful social media strategy takes a village. If you have to do it on your own, it’s important to use a checklist to keep you accountable & allow you to easily see gaps in efficiency.” username=”districtweb”]
Finally, you’ll want to take advantage of social media features that you can’t make time for everyday. Participate in LinkedIn Group discussions. Google hangouts, Twitter chats, and more to increase engagement and attract new followers who are interested in your industry.
Monthly – Social Media Calendar Audits, Experiments and Medium-Term Planning
Every month you’ll want to conduct scheduled social media audits and adjust your goals and strategy accordingly. This is the time to review analytics with top-line recommendations and consider experimenting with new pills for brains Modafinil 200mgstrategies. Look over your editorial calendar from last month and schedule next month’s campaigns based on what you’ve learned. Make sure your posts and content are covering all your different services areas and focus on any keywords you may have forgotten last month.
Try attending or hosting a social media event or contest each month to spice up your strategy. Whether it’s a twitter chat, free giveaway, a photo contest, speaking at an industry event, or a webinar these strategies are a great opportunity to get creative and attract new followers you’ve been overlooking.
At Creative Analytics, we gather our top blog articles from the last month and consolidate them into our monthly email newsletter. Our monthly newsletter is organized into 5 key sections — Social Media, Web, Search & Advertising, Content Marketing, and Email Marketing. Knowing that we need to have content in each of the core subject areas every month for our newsletter, we can more easily plan our monthly editorial calendar.
Quarterly – In-Depth Evaluation & Long-Term Social Media Planning
Your quarterly strategy should focus on in-depth evaluation and preparation. Review and update your editorial calendar once more to lay the foundation you’ll be editing each month. Adjust your goals based on the successes and failures from last quarter and the overall objectives your organization has set and create a quarterly report that includes findings and performance. Finally, you’ll want to re-evaluate your social crisis plan or create one if it doesn’t already exist. Social media crises can happen to anyone, and the worst mistake you can make is not having a planning response strategy in place.
Wrap Up: The Ultimate Checklist for Planning Your Social Media Calendar
Download our free social media calendar checklist to quickly assess and plan your short, medium and long-term social media activities. The checklist includes sections for Daily, Weekly, Monthly, and Quarterly activities. What challenges are you facing keeping up with your social media activities? What yearly activities do you schedule on your social media calendar to optimize results?