Best Practices for On Page Search Engine Optimization

On-page SEO best practices have changed dramatically in recent years and search engine algorithms are always evolving. While assessing your on-page search engine optimization, it is also important to remember that quality, informative posts that answer the questions that the reader is searching for is more important than posting poor-quality content often. We’ve put together a list of on-page elements that you can adjust to boost SEO and increase organic traffic. Scroll to the bottom to download the complete list in our PDF checklist.

Download the Free On Page SEO Checklist (PDF)

Short, Keyword-Rich URL

Short, keyword-rich URLs are a key factor for getting crawled by the search engines. When your keyword is automatically incorporated in your URL slug, viewers (and search engine spiders) will always know what your article is about before viewing it. [bctt tweet=”Use hyphens instead of underscores to separate keywords when they appear in paths and slugs.” username=”districtweb”]

Short-keyword rich URL for On-Page SEO

Also, if you are using WordPress as a content management system, we recommend that you verify that pretty permalinks are properly set up.

SEO-Optimized Title

Page titles should always be concise and strategic.  You should incorporate your keyword phrase and keep it under 55 characters. Your title should show viewers that your content will answer their questions and fulfill their goals without sacrificing SEO with excessive length.

H1, H2, and H3 Keyword-Optimized Title Tags

Choosing a Title Tag for On-Page SEORemember to wrap your title in an H1 tag to indicate it’s the key headline and never use more than one H1tags per page. Any subtitles should also include your SEO keyword (think long-tail search) and be tagged with an H2 or H3 tag. Using these subtitles also helps readability by breaking up the text.

[bctt tweet=”WordPress Tip: Type ‘#’ in visual editor to indicate a H1 tag. Use ‘##’ or ‘###’ to mark H2 & H3 tags.” username=”districtweb”]


Build Authority with Internal and External Links

Linking to external sources within your content is crucial for several reasons. Referencing other relevant, high-authority sites will make your post a better resource for readers and further establish your position as an expert. Not only does this improve the experience in the buyer journey, but the external links will help search engine ranking. Finally, for WordPress-powered blogs, links trigger trackback notifications and maybuy pills from Canadian pharmacy rxleaderencourage those to whom you are linking to reference your content in future posts or even acknowledge you on their social profiles. Linking to internal content has some of the same benefits, but it definitely keeps viewers on your site longer and gives new life to old posts.

Keyword-Optimized First and Last Paragraphs

[bctt tweet=”Include the SEO keyword in the first 100 characters of content and in the last paragraph.” username=”districtweb”] Be wary of overusing your keyword – Google penalizes websites for hackneyed keyword use in an attempt to boost SEO.

Mobile-Optimized Blog

With more than half of Google searches coming from mobile devices, it is extremely important to optimize your site for mobile. Try using tools like Yoast SEO, the top WordPress Plugin for SEO, if you’re having trouble optimizing for mobile on your own.

On-Page SEO WordPress plugin by Yoast

Wrap Up: Download our FREE On-Page SEO Checklist Now


Click Image to Download the FREE PDF Checklist Now

When developing your own on-page SEO strategy it helps to have a quick on page SEO checklist to make sure nothing is slipping through the cracks. We’ve compiled the key on-page SEO best practices into this convenient checklist to audit your content and website — attracting quality organic search engine traffic from every piece of content you post. What tips did we miss? Are there any tools that you use to automate on-page SEO auditing?