A Killer List of CTA Examples that Get Clicks

A successful call to action (CTA) should compel users to click immediately to snatch up your offer before it’s gone.

Many marketers may just look to what words are being used by other industry businesses to determine which call to action phrase to use, but a single word can be a game changer. A single word can change the meaning, motivation and even the mood evoked by your call to action.

By crafting strategic copy, your CTA button can reduce reader-anxiety and frame your offer as a clear and valuable suggestion that prospects just can’t say no to. Check out the following call to action examples that use a combination of the right phrasing, colors, placement, and design that are guaranteed to boost click-through rates.

Call to Action Example #1: Get Started

An awesome CTA should create a sense of motivation to initiate a response. Using action verbs like “get” and “grow” is a great way to kick off a phrase and trigger some kind of movement.

Image Source: Noupe

Image Source: Noupe

In visual designs, warm colors are actually perceived as larger and closer to the viewer than cool colors. This example takes advantage of this — using a vibrant yellowish orange button that really stands out against the cold, blue background which gives the illusion that it is lifting off the page.

Call to Action Example #2: Join the Club Now

This CTA is effective in multiple ways. “Join the Club” invites readers to be accepted into a special community that they are currently not a part of. It plays into the fear of being excluded or missing out on a limited-access offer.

In addition, “now” reinforces that this offer won’t be around forever, and encourages readers to snatch it up while they can.

Call to Action Example #3: Continue

Sometimes, very simple copy is all it takes to be effective. Using the word “continue” sort of sounds like you’re inviting a customer to play a game or partake in a quiz, rather than complete a subscription form. The ambiguity might also pique the reader’s interest — suggesting they should follow you on this journey to find out what you have in store.

Try using a striking color and effective placement in your design template to make this short and sweet CTA stand out.

Call to Action Example #4: Join Free for a Month

All consumers have a tendency to be a little bit greedy. Before they make any purchase decision, they want to know what’s in it for them. Everyone likes “free” stuff and a trial offer is difficult for customers to say no to.

Source: Bright Orange Thread

Source: Bright Orange Thread

In this Netflix example, they go further to appeal to their customers wants by saying they can “cancel anytime.” This reassures consumers that they really have nothing to lose and might as well give it a try for free.

Call to Action Example #5: Do Not Press

Let’s be honest, sometimes we all want to do the opposite of what we’re told to do. This playful tactic will leave your readers dying to find out what will happen if they click your CTA button. It sparks their curiosity and creates an immediate interest and excitement about what you have to offer before the surprise has even been unveiled.

This strategy works perfectly for business’ that capitalize on humor for their marketing strategy.

Call to Action Example #6: Sign Up for Guaranteed Results

The ultimate focus of a CTA should always be to present the value of the offer to your readers — what’s in it for them? Using reassuring language like “guaranteed” and “proven” backs up your offer with a little bit of credibility.

“You” is the most persuasive word in the English language. Try incorporating personal pronouns that trigger mid-brain activity into your CTA, like “you” and “your.” Not only does this personalize the message, but it places an emphasis on the customer, rather than business, which is a great way to make a client feel valued.

Call to Action Example #7: Send me Specials Now!

When a CTA reaches a client, you want them to click it immediately before they forget about the offer and fail to come back to it later. You can create a sense of urgency by using influential time-sensitive words like “now”, “hurry”, “today”, and “for a limited time only!” This will evoke a feeling of panic among your clients and make them feel like if they don’t take advantage of the offer right away, they’ll lose out on an opportunity they could have really benefited from.

Image source: On the Move Marketing

Image source: On the Move Marketing

In addition, using vocabulary like “specials” and “featured” makes the offer seem exclusive and will make your audience feel valued and important.

Call to Action Example #8: Find out More

Humans are innately curious creatures, and if a prospect has reached your landing page, there is a high likelihood that they are at least somewhat interested in your offer or topic. This straightforward CTA invites them to be directed to more of your content and learn about what you can do for them.

It is also an effective method to gauge how interested people are in your service, so make sure you fully answer their anticipated questions when they are re-directed after they click. You want to make sure you leave no doubts unanswered, so new customers will be ready to convert to paying clients in no time.

Call to Action Example #9: Let’s Do It!

Working with customers is all about fostering relationships, and this phrase emulates that feeling with warm and inclusive language that invites customers to click. The way this CTA is phrased assures clients that this is a partnership that will be mutually beneficial. It reassures customers that they will have support as they embark on this new project, which can often be a daunting and risky venture.

Furthermore, using an exclamation point generates excitement for this offer and can help to alleviate any feelings of doubt a reader might be experiencing in their decision process to click.

Call to Action Example #10: Grab this Offer!

This CTA establishes feelings of ease and exclusivity. The word “grab” makes it sound like accepting this offer is as simple as grabbing your favorite pack of gum at the grocery store. The conversational tone suggests that there will be a smooth and simple subscription process.

Image Source: Renewal Coupons

Image Source: Renewal Coupons

Simultaneously, the same word implies that many other customers will be trying to get their hands on this offer, so readers will be incentivized to act now before it expires or too many people snatch it up.

Call to Action Example #11: Discover a (BLANK) Tailored to Your Taste

If you’re a digital marketer, you probably know by now that personalization is key to building a successful campaign. So why not try to incorporate this into your CTA?

People love to be made to feel special and get a sense of pride when they believe something has been tailored and curated just for them. If you have an opportunity to generate several targeted offers and direct your customers to those pages accordingly, they’ll trust that you are invested in them and will appreciate you making an effort to appeal one-on-one to their interests.

Call to Action Example #12: Limited Supply – Sign Up Now

Humans try to avoid exclusion at all costs — this CTA places concern on the readers that might regret ignoring this offer if they end up being the only one that didn’t get to take advantage of it.

Although consumers really have no concept of knowing if there is actually a limited supply, this use of phrasing creates high perceived value for and will entice readers to respond quickly. If you have the ability to provide concrete numbers of remaining spots, this will further pressure readers to grab them before they’re gone.

Call to Action Example #13: Yes Please/No Thanks

This approach is typically seen with exit intent pop-up ads, which appear on your screen when a website anticipates you are leaving it. They typically offer some kind of incentive to stay, whether that may be a discount, exclusive offer, or a push to more content.

Image Source: Quick Sprout

Image Source: Quick Sprout

If you’re going to use this strategy, make sure you clarify in small print what “yes” and “no” actually mean in this scenario. Avoid trying to trick your readers or making them feel guilty by using a phrase like: “No, thanks – I don’t want to donate to a good cause.”

Call to Action Example #14: Talk with an Expert

If your business offers any kind of consultation services, this is an effective tactic to employ. It provides an opportunity to answer customer questions and concerns right off the bat and prevents customers from getting frustrated while trying to track down contact information.

In addition, it builds credibility for your brand. Readers will be inclined to trust a qualified expert and will appreciate that they are taking the time to address personal concerns.

Call to Action Example #15: Claim Your Free Trial

This CTA is clear, concise, and addresses the desired action. But rather than just saying “start your free trial,” the word “claim” is another time-sensitive keyword that suggests exclusivity for this offer. It may seem like a minor difference, but this small change frames this promotion in a personal way that will make clients feel more entitled to accept the proposal.

Call to Action Example #16: Take Me There

This CTA positions the business as the expert and establishes that the customer trusts them to lead them in a meaningful direction. It is an effective strategy if you anticipate receiving a number of clients who are new to your brand and might need some guidance about where to look for their desired content.

In addition, using the personal pronoun “me” places importance on the reader, and implies that there is a beneficial offer waiting for them.

Call to Action Example #17: Download on the App Store/Google Play

This is a straightforward approach if you are just trying to boost your application’s user base. It imposes no hassle on the user, taking them directly to the point-of-purchase, so they don’t have to use any additional time or effort to locate your app.

Image Source: Colorlib

Image Source: Colorlib

Call to Action Example #18: Boost your Lead Generation Engine

If you generate a CTA that positions your business as the solution to a customer’s problem, they are more likely to trust that you are a reliable source to help them meet a need. This phrase is clear and specific and addresses a common concern that all B2B professionals face.

Using a powerful and positive word like “boost” further reinforces that this offer could be the answer to a client’s problems and could turn their business around.

Call to Action Example #19: Log in with Facebook

Make it as easy for people to engage and use your platform. This CTA is often used when a business is trying to recruit new members and there are several reasons why it works. By prompting new customers to sign up for a service via their Facebook account, all of their API data is aggregated, so your business will instantly receive user information before you have even begun working with a client.

Call to Action Example #20: Go Premium

Although you should strive to keep your CTA copy clear and concise, sometimes it is necessary to provide a little more information so your users know what to expect. “Go Premium” is a good example of this scenario, as many people might not know what “premium” means if they are not so familiar with the brand. This Spotify advertisement lists some important benefits in small text just above and below their two CTA buttons to clarify their offer.

In addition, notice how the primary CTA button is highlighted in a vibrant green that is very eye-catching, while the secondary CTA is white and blends into the background. This is a very obvious attempt to attract customers that are willing to pay for their service.

Image Source: Book Yourself Solid

Image Source: Book Yourself Solid

Call to Action Example #21: Sick of Losing Profits?

Using a negative approach to a CTA can often be effective by playing into your customers’ fears of missing out on an opportunity but it also suggests a solution to their current problem. By using words like “sick”, “tired”, and “confused,” you are speaking aggressively to their feeling uneasiness about a situation they are struggling with.

In addition, incorporating a negative verb like “losing” into a question will force your readers to stop and think about what they are being asked, rather than scrolling right past it.

Call to Action Example #22: Sign Up for My Free Trial Today

In an A/B test run by Unbounce, they found that using a CTA written in the first person, rather than the second person, increased the click-through rate by 90%.

Using words like “me” and “my” shifts the perspective to the point-of-view of the reader and emphasizes the importance of what is in it for them. This creates a sense of hope for the user that their problems will be solved by claiming this offer that they are entitled to. It also adds a personal touch and will seem as though the suggested promotion is tailored to the reader.

Call to Action Example #23: Give Us a Try

This is a conversational way to welcome new customers. Whether you are offering a free trial, or are trying to get them to sign up for something, this casual and passive invite doesn’t put too much pressure on its readers by implying that there is no immediate commitment required.

In addition, the text is laid out in a way that flows naturally, directing the reader’s eyes from the top of the page where the graphic text is placed, down towards the button and text at the bottom of the page.

Image Source: WordStream

Image Source: WordStream

Call to Action Example #24: Offer Ends Tomorrow

Creating a feeling of desperation and urgency is crucial to implementing a successful CTA. By providing a deadline, readers will feel pressured to act immediately, rather than wait for tomorrow. People will often plan to return back to an offer, but simply forget to do so. So limited time offers are a great way to gain traction quickly to compel readers to snatch up the promotion before it expires.

This strategy will prevent readers that are genuinely interested in an offer from procrastinating, and will prohibit readers that are on the fence about accepting your offer from thinking about it for too long.

Call to Action Example #25: Request Invite

People always want what they can’t have, so making your offer exclusive is a smart way to incite feelings of jealousy and desire for belonging among your readers. This phrasing among other examples like “members only” and “pre-order” establish that by taking action, you can become a part of a special community that not everyone has access to.

Image Source: Sprout Social

Image Source: Sprout Social

Exclusivity often implies a premium service, so this approach also makes your offer have a much higher perceived value. Benefits to joining could include advance notice of product launches and events and receiving membership emails.

Wrap-Up: Power Words and Call to Action Examples

Call to action buttons can make or break your campaign, regardless of how valuable the offer really is. Take the time to carefully consider every word you include as well as the design elements that draw the eye and get the brain working. If your business is not sure which words, phrases or design elements will work best for your particular promotion, try out various fonts, button colors, button sizes, phrase lengths, and word combinations with an A/B test. A/B multivariate tests have been proven to increase conversion rates by 1300%. Have you tried or tested any of these call to action examples – what were your results?